The continuing financial collapse of 2008, which caused trillions of dollars of damages to most everyone but the Wall Street elites, will perhaps lead to some hesitation in the reflex to evoke the Wall Street model—if not to some more fundamental rethinking of the issues. Perhaps the Occupy Wall Street movements around the world are the beginning of such a rethinking. In any case, our purpose here is such a rethinking by going back to some of the basic principles that are supposed to be exemplified in a market economy.